Google TV streamer
Building on the success of Google Chromecast, we have thoughtfully expanded and evolved our entertainment family. The Google TV streamer seamlessly fits into the Google portfolio while balancing function and aesthetics. It is available in two colorways that harmonize with your entertainment ecosystem and living spaces—whether streaming TV or displayed in the open—seamlessly integrating into the home environment.
Role: Lead CMF Designer Design Team: Hank Beyer, Leslie Greene, Ziluo Chen, Shao Wei Huang, Sara Brusstar Launched 2024
Responsabilities
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Explored and executed CMF concepts for the streamer box, ensuring alignment with the companion remote and the overall home entertainment category.
Developed a CMF strategy that feels contemporary and fresh, incorporating a range of colors designed for product longevity and contextual awareness within home environments.
Ensured the CMF approach was appropriate for the product itself, its category, and the larger portfolio, while optimizing for individual product distinctiveness.
Established color spaces that maintain strong connections across Google's wearables and Pixel products, fostering alignment between Business Units (BUs).
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Specified and oversaw mock-ups for color explorations, refining and iterating through development phases.
Managed and approved color development and matching for PCR, silicone, and printed surface applications, ensuring accuracy and consistency.
Refined CMF executions for the remote to maintain visual harmony across bundled products.
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Conducted build inspections to assess cosmetic quality, identifying and resolving CMF execution challenges to uphold premium product standards.
Led product quality improvement initiatives in collaboration with engineering and vendor teams, optimizing material performance, durability, and visual consistency.
Worked closely with product graphics teams to ensure regulatory compliance, refining iconography for optimal contrast, legibility, and clarity.
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Collaborated cross-functionally with Product Design (PD), Engineering Program Managers (EPMs), Industrial Design (ID), and Engineering to support seamless product development and vendor communication.
Reviewed digital and physical creative assets to maintain CMF consistency across marketing and packaging materials.
Created visual assets, moodboards, and renders to support product storytelling in decks and presentations.
Led and conducted presentations for the design team and cross-functional partners, gathering feedback for iteration and improvement.
“In terms of design, both devices (Google & Apple TV streamers) are sleek, but Google’s porcelain and hazel colours might have the edge if you’re looking for something that blends seamlessly with your decor.” -imore
Porcelain
elevated, organic, and serene
timeless and versatile tinted light neutral that serves as a strong colorway for the home narrative, seamlessly integrating into any space
We remain committed to creating products that reuse materials and minimize our environmental impact. Since 2019, we have continued to incorporate post-consumer recycled (PCR) plastic into our products through ongoing partnerships with our suppliers.
The Google TV streamer uses 75% PCR plastic, minimizing the need for virgin plastic, reducing carbon emissions and waste, while also offering durability and functionality.
Our durable and soft silicone keypad enhances tactile comfort and improves grip while offering a quieter, cushioned press. The TV streamer's silicone base helps keep the box in place on various surfaces, while also preventing scratches or damage to furniture or entertainment centers.
“The Google TV streamer is a modern-looking device that's available in either Porcelain or Hazel finishes, both of which will stand out in a sea of competing black, rounded box-like media streamers.” -Tech Radar
“The Google TV Streamer makes Apple TV look dated.” -Fast Company
Hazel
natural, versatile and grounded
our mature, chromatic neutral blends seamlessly into various environments, maintaining a fresh feel while also considering the longevity of the product.