Torch Branding

confident

Torch is a professional development platform and executive coaching marketplace that connects both executives and emerging managers with top-tier coaches. By blending human expertise with digital technology, the platform accelerates talent growth and delivers measurable leadership outcomes. In collaboration with the West design and strategy team, we redesigned Torch's branding, among other business needs, positioning Torch as a platform that fosters growth, builds empathy, and drives organizational success and business achievements.

Role: Graphic Designer Design Agency: West Global Completed 2022

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Torch’s device, the "Dynamic T," acts as an activator within the visual identity system, infusing movement and energy into the brand. Its origin is inspired by the concept of two individuals engaging with one another, symbolizing human connection. This dynamic element is designed to be flexible, adapting to various contexts and reinforcing the themes of interaction, growth, and collaboration.

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Trustfall

grounded

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I am

Amplified

ambitious

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Dynamic T Constellations

This device establishes a unique brand language by translating various communication moments, with the symbol always derived from the "T." The arrow symbols can represent "Greater than" / "Lesser than" or simply indicate direction. As a key brand element, the dynamic “T” acts as an identifier, reinforcing core values and concepts.

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resilient

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Together

Connect

Torch’s color palette is mature and warm, but also brings an edge through unexpected combinations. With a bold look and feel, the brand is now representative of the high-caliber service that Torch provides, reflecting its commitment to fostering leadership growth and professional development at the highest level.

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successful

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