Torch Branding

confident

Torch is a professional development platform and executive coaching marketplace that connects both executives and emerging managers with top-tier coaches. By blending human expertise with digital technology, the platform accelerates talent growth and delivers measurable leadership outcomes. In collaboration with the West design and strategy team, we redesigned Torch's branding, among other business needs, positioning Torch as a platform that fosters growth, builds empathy, and drives organizational success and business achievements.

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Torch’s device, the "Dynamic T," acts as an activator within the visual identity system, infusing movement and energy into the brand. Its origin is inspired by the concept of two individuals engaging with one another, symbolizing human connection. This dynamic element is designed to be flexible, adapting to various contexts and reinforcing the themes of interaction, growth, and collaboration.

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I am

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Dynamic T Constellations

This device establishes a unique brand language by translating various communication moments, with the symbol always derived from the "T." The arrow symbols can represent "Greater than" / "Lesser than" or simply indicate direction. As a key brand element, the dynamic “T” acts as an identifier, reinforcing core values and concepts.

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Together

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Torch’s color palette is mature and warm, but also brings an edge through unexpected combinations. With a bold look and feel, the brand is now representative of the high-caliber service that Torch provides, reflecting its commitment to fostering leadership growth and professional development at the highest level.

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Responsibilities

    • Collaborated with the West design and strategy team to redesign Torch’s branding, positioning it as a platform that fosters growth, builds empathy, and drives organizational success.

    • Developed a color palette and visual identity system aligned with Torch’s brand platform and pillars to ensure consistency across all touchpoints.

    • Designed website assets, marketing materials, and digital content for social media and other platforms, enhancing brand presence and engagement.

    • Created investor and strategy decks for Torch transforming complex ideas into compelling visual presentations

    • Collaborated with founders, design strategists, and leadership teams to shape brand direction and ensure strategic alignment.

    • Engaged in key meetings and creative sessions, translating business objectives into a cohesive and impactful visual identity.

    • Delivered branding and design presentations to Torch leadership and the West team, ensuring alignment on creative direction.

    • Effectively communicated design rationale and brand strategy, bridging the gap between business goals and creative execution.

successful

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Design Agency: West Global

Role: Graphic Designer      

Completed 2020